Hong Kong playbook7 min read
Comment-to-DM or link in bio: which one actually books appointments?
An Instagram caption carries no clickable link, though a Facebook link post does, so "link in bio" costs the reader three taps.
Hong kong
6 posts on Hong kong.
Tools5 min read
Why does AI write 視頻 instead of 影片 in Traditional Chinese?
Search the draft for 視頻, 質量, 信息, 內存 and 您, and replace them with 影片, 品質, 資訊, 記憶體 and 你.
Hong Kong playbook7 min read
What should a Hong Kong restaurant post the week before a holiday?
Start with the service you want to fill, then post the offer seven days before, one dish five days before, the booking deadline three days before, remaining seats one day before, and a short update on the day.
Hong Kong playbook10 min read
A tutoring centre's summer enrolment plan: 18 posts, zero ad spend
Count back six weeks from your first summer lesson, then post three times a week: Monday teaches one thing, Wednesday shows a face, Friday asks.
Hong Kong playbook9 min read
Fix your Google Business Profile before you boost a post
Do five free things before you spend anything: claim the profile and start verification, set one specific primary category, fix the name and description, add your service areas and public-holiday hours, then ask for reviews and reply to every one.
Fundamentals10 min read
Your page title is costing you customers: the ten SEO checks we run
Our free audit grades ten on-page SEO checks: title length, meta description, Open Graph tags, structured data, canonical URL, a single H1, a viewport tag, HTTPS, image alt text and page speed.