Hong Kong playbook7 min read
Comment-to-DM or link in bio: which one actually books appointments?
An Instagram caption carries no clickable link, though a Facebook link post does, so "link in bio" costs the reader three taps.
Marketing playbook for Hong Kong small business
One question, answered properly, every week. We learned the marketing tools so you do not have to spend your evenings on them.
Tools5 min read
Why does AI write 視頻 instead of 影片 in Traditional Chinese?
Search the draft for 視頻, 質量, 信息, 內存 and 您, and replace them with 影片, 品質, 資訊, 記憶體 and 你.
Fundamentals7 min read
Nobody contacts you through your website? Eight checks to run tonight
Eight checks you can run tonight on your own homepage: a clear next step, that step on the first screen, proof from a named customer, your legal details in the footer, a three-field form, a WhatsApp link that opens a chat, speed and the thumb test.
Hong Kong playbook7 min read
What should a Hong Kong restaurant post the week before a holiday?
Start with the service you want to fill, then post the offer seven days before, one dish five days before, the booking deadline three days before, remaining seats one day before, and a short update on the day.
Hong Kong playbook10 min read
A tutoring centre's summer enrolment plan: 18 posts, zero ad spend
Count back six weeks from your first summer lesson, then post three times a week: Monday teaches one thing, Wednesday shows a face, Friday asks.
Tools8 min read
The AI tool stack for a three-person Hong Kong clinic, priced in HKD
A three-person Hong Kong clinic can market itself for about HK$158 a month: Google AI Plus at HK$38 and Canva Pro at HK$88 to HK$120, on top of four free tools.
Hong Kong playbook9 min read
Fix your Google Business Profile before you boost a post
Do five free things before you spend anything: claim the profile and start verification, set one specific primary category, fix the name and description, add your service areas and public-holiday hours, then ask for reviews and reply to every one.
Fundamentals10 min read
Your page title is costing you customers: the ten SEO checks we run
Our free audit grades ten on-page SEO checks: title length, meta description, Open Graph tags, structured data, canonical URL, a single H1, a viewport tag, HTTPS, image alt text and page speed.