Hong Kong playbook7 min read
Comment-to-DM or link in bio: which one actually books appointments?
An Instagram caption carries no clickable link, though a Facebook link post does, so "link in bio" costs the reader three taps.
3 posts on Instagram.
Hong Kong playbook7 min read
What should a Hong Kong restaurant post the week before a holiday?
Start with the service you want to fill, then post the offer seven days before, one dish five days before, the booking deadline three days before, remaining seats one day before, and a short update on the day.
Hong Kong playbook10 min read
A tutoring centre's summer enrolment plan: 18 posts, zero ad spend
Count back six weeks from your first summer lesson, then post three times a week: Monday teaches one thing, Wednesday shows a face, Friday asks.